Every site completed by us undergoes a basic level of search engine optimisation. Near the end of every project you will be asked to supply us with:
We will insert this information into the code of the website and then submit the site to all the major search engines. The addition of keywords is a foundation for any SEO campaign but is only the start of an effective search engine listing for your website.
The links to and from your website play a large part in how highly you rank with most search engines especially Google. Having a large amount of links pointing to your site will increase the importance of your site in the search engines.
In the case of Google, a basic run down of how its results are listed is as follows. When a user enters a search term or word, it will scour its database to find appropriate websites based on their content. It will then look at how many instances it comes across of each website address it returns as suitable. Then it will look at the quality (in Google terms, "page rank") of the sites that are linking to each site. From this information and using a specific algorithm, Google will list its results based on relevancy.
So as you can see, the 'interlinking' of websites plays an important role in your site positioning. As a site owner, you should approach other non-competitor sites to see if they will place a link to your site on their website or look for directories which carry listings of sites similar to your own - to find these type 'your search term' and 'directories' into a search engine.
WebCreationUK are able to significantly boost your website on the search engines using our ElevateSEO Advanced SEO programme. Call us today on 08448 22722 to discuss this in more detail.
For more information on Search Engine Terminology and some extra advice, please see our SEO Glossary.